Hence the purest, simplest model for online journalism: you, us, and a meter. Period. No corporate ownership, no advertising demands, no pressure for pageviews ... just a concept designed to make your reading experience as good as possible, and to lead us not into temptation.It's an interesting concept that is presented in a fairly convincing fashion, I think. A nickel a day? I mean, that's 4 cents more than a penny.
So for the next month, we're going to offer you advance membership of the Dish for $19.99 a year, which translates to $1.67 a month, which is around a nickel a day. The meter won't start until February, and the price won't change then, but by pre-subscribing, you give us a crucial financial bridge to get to independence - and you'll never notice a thing when the transition happens.
To be honest, we didn't know where to set the price - we have almost no precedents for where we want to go - but $19.99 seemed the lowest compatible with a serious venture. We wanted to make this as affordable as possible, while maximizing revenues.
Here's what Alyssa Rosenberg at Think Progress had to say about Sullivan's plan...
The success or failure of the Daily Dish’s meter model will tell us something about what kind of support a site with that sort of brand, longevity, and audience can expect to muster, just as the Times’ paywall has given us similar data for large, long-established newspapers, and Talking Points Memo did for the reported news site that grew out of Josh Marshall’s blog and discussion community. But it shouldn’t have to be a litmus test for the future of online journalism. Instead, this should be a reminder that we’re at the beginning of a long period of developing new business models out of the decline of one old one.What do you think? Does a blog paywall make much sense? Does it have much chance of catching on? And, if so, with what kind of blogs?
AMERICAblog is reporting that Sullivan made $100K his first day.
Make that over $300K.
Basically, we've gotten a third of a million dollars in 24 hours, with close to 12,000 paid subscribers (at last count). On average, readers paid almost $8 more than we asked for. To say we're thrilled would obscure the depth of our gratitude and relief.