|Campbell (left) and Melnick (right)|
They then joined the SFDB blogroll on September 25, 2010. At that time, their "mission statement" was...
Our mission: to wander our hometown and its environs in search of the city we’ve always wanted and often suspected was there all along. Essentially, we intend to squeeze the orange dry in the hopes that it yields plenty of juice. It may or it may not, but that’s kinda the point.What followed was a barrage of posts filled with interesting information on South Florida concerts, events and happenings that always worked their way into the Sifts and got them numerous SFDB Post of the Month recognitions and nominations. Jordan's writing skills and Robby Campbell's magic with the camera lens was a marvelous combination that produced many memorable posts for their readers.
Beached Miami is the chronicle of this shameless excuse to eat, drink and introduce ourselves to attractive ladies as Univision reporters. We hope you enjoy. Feel free to contact us to suggest places we should go, events we should attend, and people we should meet. We are open to everything.
Sometime in early 2011, Beached Miami started accepting advertising. Not too long after that, the "Beached Miami" branding began appearing on their superb video productions and at local concerts that they were helping to promote. I vividly recall the time I visited O Cinema in Miami and was amazed to see the Beached Miami logo on the screen as one of the theater's sponsors. They also began sharing their content with the Miami Herald and Open Media Miami. In an email to me last week, Jordan commented...
On the content side, we realized that we needed to expand and increase our coverage. So when we had the opportunity to partner with Open Media Miami to provide our readers with hyperlocal community news, we jumped at it. While the partnership is still evolving, we are currently covering community news every week (e.g. our coverage of the Midtown Walmart debate). This is not only sorely needed in Miami, as the larger local media outlets offer less community news everyday, but it is a conversation starter, and conversation is the lifeblood of a site like Beached Miami.In mid-2011, Beached Miami started the Sketchy Miami project and received a lot of attention from the local media and fellow South Florida bloggers for this unique endeavor that further diversified their online portfolio. They were the darlings of the South Florida blogosphere and they were on a roll.
But the Beached Miami of 2010 was changing. There was more promoting to do, more Sketchy Miami events to organize and there was little time to write the personable and unique posts that had been the mainstay of the blog. Jordan explains...
In truth, it has become harder for me to do this kind of writing for Beached as I have dedicated myself to the site as an editor first, writer (a close) second. I love to do that kind of writing and I do sometimes regret that I am not doing more of it, but there is only so much time in the day and Beached Miami will never be what we want it to be if we don't think long term and make sacrifices.A number of Beached Miami blog posts are now being outsourced to other South Florida bloggers, writers and Open Media Miami. Jordan and Robby still contribute on a regular basis but their posts are mostly limited to concert or event promotions that Beached Miami is involved with. It should be noted that one of their essays was recently published in The Atlantic...a piece they mentioned and linked to at Beached Miami.
I miss the Beached Miami of 2010. What was a gregarious, personable and easygoing effort by two Miami guys trying to "squeeze the orange dry," has ballooned into a kind of aggregate blog business venture that is drawing a certain amount of its content from various contributors who are often times unknown to the Beached Miami reading community. Gone is the unique and distinctive personalities that used to be present in the posts, videos, and podcasts that were produced by Robby and Jordan.
Is this is a necessary evil of growing, maturing and "taking it to the next level?"
I don't know. I only know the way it feels.
-photo courtesy Miami Beach 411