The Huffington Post of "stealing" content from the Miami Herald has been mixed. Commentary on his charges and additional discussion can be found at the post, of course, as well as here and here. It's interesting to me that the Huffington Post has been around for years and folks are still discussing their news aggregation practices like it's a brand new concept or something. Whatevers.
What I'm not buying is the mainstream media's argument that by using large bodies of content, blogs and news aggregators are taking traffic away from the newspapers because, as one "long-time Herald reporter" told Random Pixels, ""Sure they link to our stories, but who's going to click through after they've read the entire story on the Huffington Post?"
Here's a couple answers, Long-Time Herald Reporter: Someone who likes what they just read and wants to see more stories like it, that's who. Someone who wants to see the comments to the story. Someone who wasn't planning on stopping by the Herald that morning but after reading the story might click on the link to not only take them to the specific piece that they just read but maybe the newspaper as a whole. So that they can click from article to article and drive up site traffic which means better numbers which means higher advertising rates for the Herald.
Because what the Long Time Herald Reporter and other supposedly internet savvy newspaper people apparently haven't figured out yet is that the news aggregator or blogger's post is free advertising and linkage for the publication and that the link means more traffic from potential visitors that they, in some cases, wouldn't have had otherwise. Much more, I would be willing to bet, than the numbers who read the story offsite and don't bother to visit the Herald or the New Times or the Sun-Sentinel ever again that day.
Having said that, I do not support posting a story or article in its entirety, primarily because of how much space it can take up on a blog. Yes, I've done it and was called on the carpet by Random Pixels and the Herald, but still, a link is a link and I'm not quite sure why the mainstream media isn't viewing a blog or aggregation link simply as another vehicle to their product.
At this juncture I'd like to formally state that I don't have any problem with anyone who wants to reprint an SFDB post in its entirety as long as they link back to SFDB. The way I see it, the more exposure, the better.
Makes sense to me.
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